Herzog & de Meuron at the CCA

Seven Days, February 14, 2003
Donald Maurice Kreis

Jacques Herzog and Pierre de Meuron do big boxes.

The Basel, Switzerland design duo won the Pritzker Prize in 2001, which makes them the architectural equivalent of Nobel laureates.   American Pritzker winners include Frank Gehry, whose signature buildings twist and shout, and I.M. Pei, famous for the boldly angular East Wing of the National Gallery in Washington.

Herzog & de Meuron, by contrast, are a more refined and subtle pleasure.   Two of their most celebrated projects – the Eberswalde Technical School Library (1999) in Germany and the Dominus winery building (1998) in California – are as rectangular as a K-Mart.   Discovering why these buildings are, nevertheless, occasions for architectural celebration is just one good reason to visit the Herzog & de Meuron exhibition at the Canadian Centre for Architecture.

Another good reason relates to the nature of museum exhibitions itself.   If this had been a typical museum show about a famous architectural firm, there would have been lots of models and photographs showing how the Eberswalde building is enlivened by a façade consisting entirely of oddly juxtaposed photos from old newspapers—e.g., a boy looking wondrously at a toy train and East Germans in the early days of the Berlin Wall trying to escape to the west through the open windows of a building.   The photos are ingeniously engrafted onto alternating bands of concrete and glass.

Instead, curator Philip Ursprung has opted out of the standard show and tell.   Yes, there’s a model of the Dominus project (although consigned to a corner of the exhibition) where one can plainly grasp that the long, low, dark building lacks outside walls in the conventional sense, with an outer surface formed instead by loose stones held in place by chicken wire.   But that’s just because the model was among the things Ursprung came across when he scoured the firm’s headquarters for any and all objects that might relate somehow to what Herzog & de Meuron think and do.

Hence the subtitle title of the exhibition -- Archaeology of the Mind – and hence the show’s unapologetic challenge to museumgoers used to curatorial strategies calculated to spoon-feed insight about art and culture to a consumer-oriented culture.   Instead, according to Ursprung, his purpose was to “act as if we were archaeologists from the future who have uncovered the architects’ studio.”

“Our models and experiments with materials are not works of   art but rather a k ind of accumulated waste,” explains a written statement attributed to Herzog and   de Meuron themselves. “We have opened our   archives li ke a chamber of wonders and transferred them   to the museum. Since architecture itself cannot be exhibited, we are compelled to find such substitutes   for it.”

Much of what is on display is best described as experiments – a particular material, way of working with a material, or building shape, assembled for the purpose of testing and study, juxtaposed against various images and objects that have inspired and informed the designers. There are copper sheets with holes punched in them, a self-portrait of   Andy Warhol, pieces of glass embedded in concrete. A   house is built of railroad ties. Paper cut-outs resemble Japanese lanterns but, in fact, relate to the architects’ design for an addition to the Walker   Art Center in Minneapolis.

Archaeology in the studios of lesser architects would not prove as interesting.   But Herzog & de Meuron have placed themselves at the junction of art, science, culture and commercialism.   Sample panels illustrate the experimental process (similar to the method for silk-screening t-shirts) by which they superimposed photographs onto concrete at the Eberswalde library.   Nearby, one learns that the intriguing photographs reproduced in this manner were selected by artist Thomas Ruff, a frequent collaborator.   The Warhol image testifies to the fact that an antecedent use of photography in architecture was the mug shots of ‘most-wanted’ fugitives that Warhol initially placed on the outside of a pavilion at the 1964-65 New York World’s Fair (which were quickly painted over to avoid lawsuits).

The commercialism is central if not crucial.   Tod Williams and Billie Tsien, New York architects with similarly refined artistic and experimental sensibilities, unabashedly refuse to do commercial projects, sticking to museums, libraries and the like.   By contrast, some of Herzog & de Meuron’s most pleasing projects arise in the industrial and retail sectors.

For example, rising in Tokyo is Herzog & DeMeuron’s Prada store.   Prada’s top-of-the-line brand identity is somewhat bound up with Pritzker-level architecture, as in the undulating floors of the store Rem Koolhaas of the Netherlands designed for Prada in New York.   The Herzog & de Meuron Prada is all diamonds – on the surface, in the shape of the structural elements, in the geometry of the building itself.   A plethora of models in various materials shows how the architects played with this idea through dozens of iterations.

Even more compelling is the exhibition’s video evidence of what Herzog & de Meuron have done at the Auf dem Wolf rail yard in their home city of Basel.   Architects love to talk about site-specific design, but that usually means creating a building in resonance with a woodland or a seashore or a grand city boulevard.   Video screens at the CCA reveal an equally satisfying and more difficultly wrought resonance in a rail yard – locomotives pound their way into and out of the tough-looking barn the architects built for them; workers tightly wind a copper strip around the Herzog & de Meuron signal tower that is designed to evoke the bulky metal signaling devices employed before everything went digital.

A certain skepticism about the Herzog & de Meuron show is probably justified, given the state of the profession at the world-class level.   Many celebrity architects –Koolhaas, the American Peter Eisenman, Germany’s Daniel Liebeskind come to mind – have followed a well-trod path to fame and fortune not by winning actual commissions but by exhibiting their ideas and   wares for year after year in the museum hall and in the classroom, usually at an Ivy League school with a graduate architecture program.   Wealthy institutional clients then come calling, and the resulting buildings are only sometimes great.

Herzog & de Meuron are not playing this game, even if they seem to be using a museum show to advance lofty notions about art and culture.   The world will little note, nor long remember, all the blob-like Gehry models on display last year at the Guggenheim Museum in New York, which is now in serious financial trouble and just cancelled big plans to build such a blob on the East River as another Guggenheim annex.   Far more likely to endure is the compelling image of the Dominus winery, on display at the CCA, that photographer Jeff Wall captured for the museum.

Wall is an artist; he doesn’t photograph on demand.   He only agreed to visit the Napa Valley if the CCA would pay him and risk his return with nothing he was willing to show.   The risk paid off:   Wall’s huge photo shows the low, dark building as a distant element in a landscape of hills and trees.   In the foreground is the vineyard itself, in its dormant season, with the individual vines resembling nothing so much as a perfect grid of Christs on the cross.   Like any such geometrical arrangement, this stark checkerboard of bare flora creates diagonal pathways, one of which leads to a rectangular entrance that slashes all the way through the winery building.   Perfectly communicated in Wall’s photo is the manner in which the stone-covered building bridges the spiritual gap between the natural setting of the winery and the extensive human intervention required to turn grapes into wine.

Receiving and processing that communication, along with all of the others intended by Ursprung in connection with his archaeological approach to these important architects, requires some work.   Making demands of that sort on museumgoers is fully in keeping with the CCA’s overall stance.   There are reasons this institution calls itself a “centre” rather than a museum, a method to the apparent madness of eschewing a museum store with flashy merchandise in favor of a serious bookshop, a logic to the way in which the CCA is set back like a quiet fortress on the unassuming rue Baile.

It is the stance, the method and the logic of integrity -- a triumph of substance over marketing.   There’s room in this world for the CCA’s U.S. counterpart, the National Building Museum in Washington, which favors Frank Lloyd Wright scarves in its store and pleasingly accessible exhibitions like the current “Do It Yourself:   Home Improvement in 20 th Century America.”   The ornate Great Hall of the National Building Museum is 15 stories tall and 116 years old – an incomparable space that is the work of a restless architectural dreamer named Montgomery Meigs.   There are similarly restless dreamers at work today; the work of two of them is on display on rue Baile in Montreal.

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The museum’s address is 1920 rue Baile in Montreal.   The phone number is (514) 939-7026.   The museum recommends using the Guy Concordia metro stop (thought I use the Georges-Vanier stop, which requires a walk through a spooky tunnel under an expressway to get to the museum).   The Hours are Tuesday to Sunday, 11 am to 6 pm and Thursday, 11 am to 9 pm.   Adults $6, seniors (65 and over)$4, students $3; no charge for Friends of the CCA, persons with limited mobility, and children aged 12 and under. Free admission on Thursdays after 5:30 pm (all day for students).   The Herzog & de Meuron show is continuing until April 6.

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