The Beauty of the Strip:  Las Vegas Offers Models for Route 12A

Valley News, March 27, 2005
Donald Maurice Kreis

Lebanon could learn something from Las Vegas.

Few may realize that the best model for redesigning West Lebanon and the dysfunctional Route 12A retail zone is the fabled city of glittering casinos in the Nevada desert. And few people would get the irony, since Learning From Las Vegas is a much heralded 1972 book about design by Robert Venturi and Denise Scott Brown, known in the Upper Valley as the architects of Dartmouth College's controversial Berry Library, comnpleted in 2002.

The Lebanon Planning Board would be particularly surprised to learn that Las Vegas has anything to do with the designs the board has been reviewing from a group of Dartmouth undergraduates. Under the tutelage of Karol Kawiaka, an architect and visiting instructor in the college's Studio Art Department, these whiz kids have imagined workable schemes for West Lebanon that legions of planners and officials have failed to envision, let alone implement. They have turned the congested mess along Route 12A into something coherent, beautiful and convenient.

The students themselves disclaim any connection between their designs and the architectural evolution of L! as Vegas with its famous strip. They prefer comparisons to quaint New England villages like Hanover and Woodstock -- or to downtown Burlington, with its pedestrian mall and jaw-dropping views of Lake Champlain.

“We were careful not to use any urban examples,” explains senior Eric Chaves, lest their proposal be dismissed as mere “spectacle.” Thus, the images they present of a new West Lebanon reflect what he describes as a “comfortable, old-style feel, like Burlington.”

The student proposals actually consist of three different schemes, but each diagnoses a single, overwhelming problem: gridlock. That’s gridlock as distinguished from traffic; the students carefully evaluated the actual numbers of vehicles passing through West Lebanon and found it to be both reasonable and manageable.

Thus, Scheme I would split Route 12A into parallel, one-way routes with high-density commercial activity between them. Around this would sprout a grid system of roads, a system for imposing order upon chaos that is familiar to New Yorkers as well as those in Las Vegas.

Scheme II would move commercial uses to the east side of 12A (reserving the land between the highway and the Connecticut River for residential use) where a central parking garage would house vehicles, and a town square, not unlike the Dartmouth Green, would be surrounded by buildings with first-floor retailers and offices on upper floors. The current left turns from the Interstate 89 exit ramp would be replaced by a series of “Michigan lefts,” which involve first turning right and then making a u-turn across a median.

Scheme III focuses on roundabouts to address the gridlock and the creation of a new town center, built around a sugarbush farm that would offer a public celebration of maple syrup production. Each plan would revise the zoning regulations to allow for residential development, particularly affordable housing. Each calls for reconfiguring the area to draw people to the river.

All three schemes attempt to change the way people think about West Lebanon. “Our designs cultivate better spatial memory,” according to senior Ellen Tani. In other words, Tani wants people to imagine something other than sprawl, congestion and that terrible left turn at the intersection of Route 12A and Interstate 89 when they think about a trip to West Lebanon. She speaks of “visual apertures that lead your eye to the landscape.” A central premise of the students’ work is that the area, fronting the Connecticut River, is actually quite a beautiful bit of geography. They just want people to be able to see it.

 On the Web site the students have created to promote their proposals, the visual depictions make the new West Lebanon look much like Taft Corners, a recent commercial development outside Burlington. But the new town green there has a stultifying uniformity, because the buildings that frame it were all designed at the same time to conform to a particular developer’s needs.

Here, the students envision a variety of projects, each designed independently. The challenge in re-visioning West Lebanon is not really how West Lebanon will look but how it will work . Which brings us back to Las Vegas and its fabled Strip. In 1972, the Strip looked like West Lebanon—boxy buildings behind big parking lots, garish signs designed to appeal to motorists and one congested street connecting it all. It was provocative back then for Venturi and Scott Brown to proclaim that the “vulgar extravaganza” of the Strip was worthy of serious comparison with Baroque domes and Gothic cathedrals.

Today the Strip resembles Times Square, to the chagrin of Venturi and Scott Brown. (In the couple’s latest book, Venturi dismisses the Strip as a “scenographic Disneyland.”) The casino resorts have migrated to the street, the parking areas have been pushed behind the buildings, a new monorail a block to the east provides rapid transit, and there is a vibrant pedestrian life facilitated by skyways at intersections and spectacle along the sidewalks. Nobody cruises the Strip anymore in a car, unless just passing through.

The lesson for West Lebanon is that the metamorphosis of the Las Vegas Strip happened by going with, not against, the grain of commercial enterprise. It is indeed possible to reconfigure a commercial zone originally conceived around the automobile to a place that is best experienced by walking or even by using mass transit. And if anything proves that architectural styles need not be uniform, or even dictated, it’s a busy street that includes a fake Egyptian pyramid, a knock-off of the New York skyline, a scaled-down Eiffel Tower and a credible imitation of the Piazza San Marco in Venice.

The Dartmouth students clearly understand the West Lebanon reality and hope to take advantage of it. In particular, they seek to use what is usually regarded as a negative — the short life of most retail buildings these days, driven by investor expectations of instant payback. This, they think, could allow West Lebanon to transform itself slowly but surely over the next decade or two.

Kawiaka got her students excited about a revitalization project in a formerly decaying industrial section of Barcelona in Spain. The district, bearing the cheeky name “22@,” is being transformed into a vibrant neighborhood centered around information and communications technology. Economic incentives are the force behind 22@; the city has allowed higher density development in exchange for commitments to build affordable housing and more public spaces. Key phrases from the magazine article Kawiaka distributed on the subject are “proceed piece by piece” and “no attempt to induce architectural masterpieces.”

This does not mean the plan to redesign West Lebanon is without a sense of urgency. Even as they express interest in the students’ proposals, city officials are pondering the construction of a new road that would likely kill the possibility of making the river available for public use. With every ten-minute left turn off I-89, the pressure increases for some kind of action by officials — enlightened of not.

“West Lebanon is going to grow no matter what they do,” Chaves notes. Given that nobody wants to do business in an ugly, needlessly congested place, he calls the proposals he and his classmates developed what West Lebanon “can’t afford not to do.”

Unfortunately, that’s no guarantee bad things won’t happen. For example, nobody intended Loudon Road in Concord to require nearly every shopper to make a left turn to get on or off Interstate 93, an experience at least as memorable as driving in West Lebanon. Avoiding such unintended consequences requires everyone to examine what’s possible in the era of the automobile.

On this point, everyone needs to avoid the nostalgia trap. Senior Victor Fressie speaks wistfully about “a certain look to New England towns that we don’t see in West Lebanon — tree-lined streets, wrought iron benches and lamps, mailboxes . . .” But that “certain look” was not someone’s vision for how a quaint New England village ought to appear. Rather, it was a natural response, in an era before zoning and planning, to the conditions of the time: the building technologies, the dominant modes of transportation prior to the automobile age and the ways in which most people made their living.

The students also struggled with whether they, the creators of the built environment, should try to be social engineers. Should they encourage people to drive less and to appreciate the value of living, working and shopping in a high-density environment?

“It’s not that we’re trying to modify behavior,” maintains sophomore Parke MacDowell. He thinks the objective is simply to make the new West Lebanon “easier than what’s currently there.”

Senior Miriam El Rassi disagrees. “I actually think we are trying to influence people” and their behavior, she contends. Her classmate Victor Fressie has a ready example of problematic behavior: the shopper who wants to stop at both Kohl’s and Staples, stores within a few hundred feet of one other but are in separate shopping complexes, preventing pedestrians from walking between them.

Such conditions are precisely what these students hope to see repaired. Their challenge was not simply to make it possible to move around West Lebanon without a car but to make moving around seem appealing and effortless.

And in its eternal bid to cause gamblers and tourists to enrich the local economy, nobody does “appealing and effortless” better than Las Vegas.

 

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